Kari Grosser

Digital Marketing Specialist for Advantech      

February 2016-present

• Build social media presence, develop content for digital campaigns, deliver effective and innovative digital campaigns, and set up and montior AdWords campaigns

• Collaborate with internal marketing team, control landing pages and optimize user experiences

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Marketing and Social Media Coordinator for Closets by Design       

January 2013-present

 

• Design and implement social media marketing plan and budget

• Develop and maintain online dialogue with clients

• Design print material for trade show and events

• Increased sales through direct mailings

• Write, design and organize online newsletters, while continuingly increasing open rate and managing client database for over 2400 clients

• Create content for multiple social media channels

 

 

Marketing Coordinator for First Student                                  

August 2014-January 2015

 

• Support advertising and communication programs to promote products and services through the design, creation, and execution of sales collateral, and promotional materials

• Maintain trade show and event calendar and exceptional elements, including assisting with the distribution of supplies, coordination of staffing, and develop of event displays and literature

• Research venues and plan corporate reception for 500 people with $35000 budget

• Manage Charter PPC campaigns

• Order department office supplies

• Submit department invoices for payment

• Compile month end reports

 

Marketing Assistant for Jewish Family Service Cincinnati       

October 2013- August 2014

 

• Assist the Director of Marketing and perform administrative duties to expand Marketing Department

• Research, edit and create print collateral materials, web content, fundraising materials and press releases  

• Implemented Ad Words campaigns with a $10,000 yearly budget and track response

• Perform site analysis and keyword research and mapping

• Keep websites up to date with latest SEO

• Write, design and organize online newsletters with a high open rate for an individual department

• Create Instagram account and manage social media platforms

• Edit videos in iMovie

• Assisted with planning, set up, registration, pre and post media pieces for special events ranging from 100 to 300 people

 

 

Customer Service Specialist for PetSmart                               

March 2008-July 2013

 

• Open and closing for over 18,000-square foot store and a 2012 Circle of Excellence store of the nation PetSmart chain of over 1000 stores

• Train new employees of store policies and procedures

• Manage stock, record and document daily sales reports

• Continually increased live animal sales

• Interacted confidently with a diverse clientele to educate and resolve problems

 

 

Planned Business Giving Intern for American Cancer Society                                  July 2012-March 2013

 

• Assisted with preparation for Strides Against Breast Cancer (attended by an estimated 16,000 people)

• Executed donor mailings and tracked response by integrating national database

• Researched donors and professional advisors for estate plan giving to increase donations

• Administrative duties as needed